Heard to Hired
Your podcast is good. People are listening. So why isn't it contributing more to your business?
Do you actually know why it isn’t bringing in enquiries, clients and sales? Or have you been guessing?
Before you change anything, let’s find out.
This is for experts and founders with an established podcast that gets listened to, binged and shared but who can’t draw a clear line between “I love your podcast” and “how can I work with you?”
PRIVATE AUDIO EXPERIENCE
SEND ME THE AUDIO LINK →
Your podcast might not have the problem you think it has.
100+ episodes isn’t just content. It’s a body of work.
Your podcast is years of your thinking, ideas and expertise that right-fit clients can discover, binge and come back to. So if people are listening and loving it but your business results aren’t matching up, what's all of that work actually doing?
Heard to Hired shows you three easy-to-miss blind spots that can show up between someone listening to your podcast and deciding to hire you. You'll walk away clearer on where the journey from listener to client might be breaking down and what's worth investigating before you invest time or money solving the wrong problem.
WHAT'S INSIDE HEARD TO HIRED
01. What you know vs. what you’ve assumed
→ Why knowing your podcast isn’t contributing to enquiries and clients the way you expected doesn’t mean you know what’s causing it.
02. The blind spots inside even good podcasts
→ Three easy-to-miss places where what feels obvious to you as the expert may not be what your listener actually hears, understands or connects to your paid work.
03. What you’d actually need to investigate
→ Why the answer might not be in the podcast itself and what to look at before deciding what to change next.
For the past five years, I’ve helped dozens of coaches and online experts sign clients directly from their podcasts. And after spending hundreds of hours listening to podcasts, I’ve developed a pretty good ear for the things that are difficult for experts to hear in their own show.
The assumptions and connections you’re making in your head. The places where your listener understands what you’re talking about but may not yet understand what it means for them or why they need your help.
It's that gap between someone listening to your podcast and deciding they want to work with you that I've become obsessed with.
The clients who find me through through my podcast often arrive saying, “I’ve already decided I want to work with you.” By the time we get on Zoom, they’ve already spent enough time hearing how I think that the sales call can feel more like a formality.
I want your podcast to be doing that for you too.
Hi, I'm Rosemarie
MEET YOUR DIAGNOSTICIAN
If people are listening but you can’t clearly see how your show is contributing to enquiries, clients and sales...
Sign up now for instant access to the private audio.
Want more listeners reaching out to work with you?