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POdcast ALIGNMENT audit
More Downloads Won’t Fix a Podcast That Isn’t Designed to Support Your Business
A custom podcast audit for established service-based experts who want clear answers about why their show isn’t driving the results they expected and what to change.
If your show isn’t attracting aligned enquiries, sales and collaborations every month, the reason why isn’t visibility. It’s because your show isn’t structured to drive those outcomes.
And your episodes? They’re really freaking good. You regularly get DMs like, “I love your podcast, it’s helped me so much.”
...and yet, you’re not seeing the enquiries, sales or applications as you expected.
That’s the frustrating part, because you know your marketing converts elsewhere.
It’s not that you don’t know how to market or sell — it’s that your podcast isn’t set up to drive those business outcomes.
More listeners won’t fix a podcast that doesn’t have a clearly defined role in your business…
You’re doing everything ‘right.’ So why isn’t it working?
Until that role is clear, more reach just means more people consuming content that isn’t structured to move them to take action.
You’re consistent. Your messaging is solid. Instagram and email convert.
- Your episodes build momentum instead of feeling random
- The right people recognise themselves in your content and take the next step.
- Your offers feel like a natural continuation - not an awkward pitch
- Your podcast works in sync with the rest of your business.
When your podcast is structurally aligned with your business:
It stops feeling like you’re creating “content for content’s sake’’ and starts working as part of your business.
introducing
Podcast Alignment Audit
You'll walk away with a defined role statement for your show, custom video audit and a 90-day focus plan you can easily execute.
book a podcast audit →
A high-touch personalised audit for service-based experts who’ve been podcasting for 2+ years. We’ll determine what your podcast is actually meant to do in your business and what needs to change over the next 90 days to make that happen.
When Kylie came to me, her podcast felt disconnected from her business. There was no clear pathway from episode to enquiry. And selling felt awkward AF.
We redefined the role of her podcast inside her business and rebuilt it around that function.
mini case study
Kylie hadn’t published a new episode in 6 months. 8 weeks later? 7 new clients 🎉
30 days later?
🥳 She welcomed seven new members.
🥳 Climbed from top 5% podcast to top 2% globally
🥳 Several weeks ahead of her recording schedule
🥳 Listeners started emailing about episodes (and booking directly from them)
But what stood out most wasn’t the numbers. It was the shift in Kylie's confidence.
In her words:
''Now my podcast is actually making me money — something I never thought was possible. It builds so much trust, people come ready to buy.''
You’ll fill out a detailed form so I understand your business, your audience and your offers. This means I’m not just looking at your podcast in a vacuum but in the context of your entire business.
- Positioning + audience fit
- Episode structure and topic selection
- Calls to action and decision pathways
- Where misalignment is quietly costing you growth
You’ll literally watch me go through your show and hear exactly what I see and why.
BOOK A PODCAST AUDIT →
Investment: $900 USD
You’ll receive a companion document that includes:
- A simple breakdown of what’s working, what’s not and what’s missing
- Specific structural recommendations around format, topics, CTAs and how your show connects to your offers.
- A 90-day focus plan so you know what’s misaligned, what to stop doing and what to prioritise first so your podcast starts supporting your business instead of running alongside it.
You’ll also get a clear role statement for your podcast so every future episode aligns with what your show is actually meant to do in your business.
Prefer to talk things through live? You have the option to add a debrief call at checkout for +$200. We’ll use this time to walk through your focus plan, clarify priorities and talk through next steps.
This call is about clarity, not implementation.
What’s included in the Podcast Alignment Audit
Delivered one week after your scheduled audit date.
You’re not left alone with a Loom and a Google doc. Once you receive your audit, you get seven days of Slack support so you can ask clarifying questions as you process everything, sense-check ideas and get feedback as you begin implementing.
Payment plans are available. Spots are limited.
→ You’ve been podcasting for at least 12 months and have 12+ episodes published
A Podcast Alignment Audit is for you if...
→ You’re a service-based expert (coach, consultant, strategist, DFY provider, etc.) with a proven signature offer
→ You’re getting praise but not the enquiries or sales you expected
→ You’re willing to tweak things if someone shows you what to tweak
- Instagram or email converts better than your podcast.
- You want clarity before you invest more time, energy or money.
- You don’t want to waste another year guessing.
Book your audit or schedule a call to confirm fit first. After payment is made, you'll choose your start date and provide details about your business, ideal client, offers and podcast.
- 01 -
Book your AUDIT
- 02 -
I Audit Your Podcast
I review your podcast, analysing its positioning, structure, messaging, and connection to your offers. I map what your show is currently doing versus what you actually need it to do.
- 03 -
Receive your audit
You’ll get your video audit, written summary and 90-day Focus Plan delivered straight to your inbox. If you’ve upgraded to include a debrief call, you’ll also receive the link to book it.
HOW IT WORKS
THE PROCESS
Hi, I’m Rosemarie. I’m a podcast strategist and launch expert, top 3% podcaster and creator of evergreen podcast strategy.
I’ve worked behind the scenes of dozens of business podcasts — not just producing them but defining the role of their podcast so it attracts, qualifies and supports their sales process and visibility strategy.
I’ve seen what happens when a show is treated as “just content.”
I’ve also seen what happens when a podcast is intentionally designed to support business growth.
My own podcast has brought me clients, enquiries and speaking invitations with less than 50 downloads an episode. How? Because that’s the job I gave it.
This audit isn’t surface-level feedback or generic growth tips. It’s a clear, objective look at why your podcast isn’t bringing in the leads or sales you expected and what needs to change so it starts doing its job.
Why you can trust me with your show
real CLIENTS. REAL RESULTS.
I didn’t promote on Instagram or interview big name guests. I just optimised a few old episodes and gave my description a strategic refresh. It gets to be that simple.
🤩 3X more listens in a single week
S normally gets 20 downloads per week. After implementing her my podcast growth method? She tripled that! Her words: “Who are you? And cast more spells!” But it's not magic.
We relaunched K's podcast with a search-first strategy. A year on, new listeners are still finding her show, joining her list, and signing up for her offers.
🤩 Hired after he found her show on Apple Podcasts
J signed a $6K web design client after a stranger found her podcast through search, binge-listened, and reached out ready to work.
🤩 22.74% more listeners in 30 days
🤩 Still being found a year later.
YOUR PODCAST AUDIT FAQS
Questions?
What happens after the audit?
Will this help me make money?
How is this different from other podcast audits?
Will you tell me exactly what to change?
I haven’t launched my podcast yet. Is this for me?
You’ll complete a strategic intake form outlining your business model, offers, and goals. I’ll also need access to your podcast and website (if applicable). That’s it — I handle the rest.
What do I need to prepare for the audit?
This audit is designed for established business owners and experts who have been podcasting for 2+ years. If you’re in launch mode, this isn’t the right fit for you.
Yes. You’ll receive a clear breakdown of what’s working, what’s not, and what to adjust. This is strategic direction, not hands-on implementation — but you’ll know what to do next.
This isn’t feedback on your mic quality, intro music or download numbers. It’s a strategic review of how your podcast fits into your business, whether it’s reinforcing your positioning, leading toward your offers and supporting the decisions you want listeners to make.
I cannot guarantee specific income results.
The Podcast Alignment Audit focuses on defining the role your podcast plays in your business and identifying the structural gaps that may be stopping it from supporting your offers so that it's easier for the right people to understand who you are, your unique approach and decide to work with you.
Some clients implement their action plan independently. Others choose deeper support with their overall strategy and implementation. Either way, you’ll walk away from this audit knowing your next step.
What’s your refund policy?
Due to the personalised nature of this audit, all bookings are non-refundable. If you’re unsure whether this is the right fit, book an exploratory call and we’ll make sure it’s the right next step for you.
It's time to find out what’s really going on with your show.
book your PODCAST audit →
You’ve already invested time, energy and effort into your podcast. The Podcast Alignment Audit gives you a clear, objective diagnosis and a focused 90-day plan so you know exactly what to change and why.
Book a Call to Confirm Fit →