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DECISION GAP DIAGNOSTIC
People Love Your Podcast. So Why Isn't It Leading to More Enquiries, Clients or Opportunities?
You’ve built a genuinely valuable body of work — one people show up for week after week. But if you’re honest…your podcast isn’t pulling its weight.
The Decision Gap Diagnostic is focused one-week consulting sprint for established experts and founders that uncovers what’s standing in the way of someone listening to your podcast and deciding to work with you.
Founding Round investment is $500. The investment will increase as the Decision Gap Framework™ evolves.
You've been consistent.
You've built trust with your listeners.
People listen, come back and tell you how much they love the show.
But when you look at your business, you can’t draw a clear line between your podcast and actual enquiries, clients or opportunities.
And honestly? It’s confusing af.
Because something is clearly missing. The question is, what?
It's easy to assume you need more downloads, better SEO or a bigger audience.
In my experience, that's rarely the real problem. It’s something else much harder to see.
I call this The Decision Gap.
It’s the space between someone enjoying your podcast and deciding to work with you.
The problem isn't what you think.
You've done what everyone told you to do.
THE DIAGNOSTIC
01
Where are listeners getting everything they came for without ever needing you?
02
What is your podcast unintentionally telling people about who you work with...and who you don't?
At what point does someone stop moving towards working with you?
03
What decision hasn't been made yet?
04
There's often a moment where the decision journey stops.
Someone has everything they need to keep listening. But not enough to take the next step.
That's the moment I'm looking for.
Business owners often assume they need to change everything. That's almost never my recommendation. More often than not, it's one or two moments that are changing the way listeners think about working with you.
That's what I'm looking for.
I'm not reviewing audio quality, download numbers or tech set up.
I’m looking at what your podcast is leading people to decide.
Is it helping the right people move towards working with you...
or giving them everything they need without ever giving them a reason to take the next step?
That's what this diagnostic is designed to uncover.
This Isn’t Your Typical Podcast Audit
see if You're a fit ($500) →
The Decision Gap Diagnostic is a week-long consulting sprint for established experts and founders.
You'll walk away understanding why your podcast is producing the results it is, where your listeners' decision journey is breaking down and the exact changes that will have the biggest impact.
- Your biggest decision gaps
- The evidence supporting each finding
- What’s already working well
- The first things I’d change if this were my podcast.
- Where listeners are deciding not to take the next step.
- What your podcast is unintentionally signalling about your positioning.
- Why people trust you but still aren't choosing to work with you.
- The first two or three changes you should prioritise.
WHAT YOU GAIN
What you receive
What we do together
→ You're tired of guessing why your podcast isn't leading to more enquiries, clients or opportunities.
→ You're launching a brand-new podcast or offer.
→ You’re still figuring out your niche, signature offer or ideal client.
This probably isn't for you if...
You’re likely a good fit if…
→ Your podcast is established and you want it to play a clearer role in growing your business.
→ You're primarily looking to grow your downloads
→ You know your podcast should be contributing more to your business but you can’t see what’s getting in the way.
→ Your podcast plays a different role in your business.
→ You have a validated offer and a clear understanding of who your work is for.
is this for you?
→ You value strategic thinking over generic podcast advice.
The Challenge: People loved Kylie's podcast. They regularly told her how helpful it was, but it wasn't contributing to her business in the way she'd hoped.
As Kylie put it:
"I feel like I'm creating content for content's sake."
The Diagnosis: The interesting part wasn't that the podcast wasn't converting. It was why. As I analysed her show, one pattern stood out:
👉🏽 Every episode gave listeners exactly what they came for—with very little reason to take the next step.
Her podcast was building trust beautifully. It just wasn’t building enough certainty to create action.
What Changed: That diagnosis shaped the strategy we implemented over the months that followed. Within weeks of making those changes, new members were joining her membership directly from the podcast.
But the biggest shift wasn't the result.
It was finally understanding why the podcast had been producing those results in the first place.
That’s exactly what the Decision Gap Diagnostic is designed to uncover.
REAL RESULTS
The Decision Gap in Action
The complete Decision Gap Diagnostic experience
✔️ Your dedicated Diagnostic Week
✔️ Your personalised Decision Blueprint
✔️ A 60-minute Decision Blueprint Session
Reserve your spot in the Founding Round
FOUNDING ROUND
$500
As a Founding client, you'll also receive a 90-day Decision Review call so we can see what's changed since your Diagnostic Week. Those conversations will help refine the Decision Gap Framework™ over time. Any insights I share publicly will always be anonymised and never identify you or your business without your permission.
Please note that as the framework evolves, the investment will increase.
See If You're A Fit →
Start by completing my Fit Check form. If I think the Decision Gap Diagnostic is the right fit, I’ll invite you to reserve your Diagnostic Week. I’ll also let you know if you aren't a good fit and tell you why.
1 - Complete The Fit Check
During your Diagnostic Week, I'll apply the Decision Gap Framework™ to uncover the patterns, blind spots and decision gaps influencing your listeners' decision journey.
We'll meet live on Zoom to work through your Decision Blueprint together. I'll explain the evidence behind each finding, answer your questions and help you prioritise your next steps.
This isn't a strategic working session designed to leave you with complete clarity on what's happening inside your podcast—and what to do next.
How It Works
THE PROCESS
Following our session, you’ll receive your personalised Decision Blueprint, incorporating everything we’ve discussed together. It becomes your roadmap for implementing the highest-priority changes.
2 - Your Diagnostic Week Begins
3 - 60-Minute Decision Blueprint Session
4 - Receive Your Decision Blueprint
For years, the question I was trying to answer was: "How do you turn listeners into clients?"
But the more expertise-based podcasts I launched and managed, the more I realised I was asking the wrong question.
The better question was:
"What's stopping someone from deciding to enquire, apply or buy?"
That single shift completely changed the way I think about podcasting.
I'm less interested in whether a podcast is "good." I'm obsessed with understanding how podcasts influence buying decisions.
Why do some people listen to a podcast for months, trust the host completely and never reach out...while others find the same podcast, listen to a handful of episodes, and decide to work with them?
Those are the questions I can't stop thinking about.
They're also the questions that led me to develop the Decision Gap Framework™.
Hi, I'm Rosemarie
MEET YOUR PODCAST DIAGNOSTICIAN
Frequently Asked Questions
You might be wondering...
- a validated offer
- experience working with clients
- and a live (or previously active) podcast
If you're still trying to figure out your niche, offer or core message, this isn't the right next step for you.
The goal isn’t to increase downloads or rankings.
It’s to understand whether your podcast is helping the right people move towards working with you.
If that changes, audience growth often becomes easier but it’s not the focus of this diagnostic.
- Business alignment
- Positioning
- Messaging
- Listener experience
- Decision Journey
- Offer integration
I'm looking at how they work together to influence the decisions your listeners make.
What I can promise is you’ll stop guessing. By the end of your diagnostic week, you’ll understand what’s happening with your show, why it’s happening and what to focus on to change your results.
The value of this diagnostic is that I can zoom out.
I listen to your podcast as a complete system, looking for the patterns, blind spots and Decision Gaps that are difficult to spot when you're creating the content yourself.
Over the years, I've edited, published and analysed hundreds of podcast episodes—both my own and my clients'. That experience has taught me to recognise the patterns that are easy to miss when you're immersed in your own content.
Because each diagnostic involves personalised analysis, preparation and review, all bookings are non-refundable.
If you're unsure whether the Decision Gap Diagnostic is the right fit for your situation, you're welcome to get in touch via email before booking. I'm happy to answer questions you may have and help you determine whether the sprint is the right next step for you.
The question isn’t whether your podcast builds trust.
See if You're a Fit ($500) →
It's whether it's creating the certainty someone needs before they reach out.
If you're ready to understand what's really happening inside your podcast, start with the Fit Check. The Decision Gap Diagnostic is designed for established experts and founders who want their podcast to help the right people decide to work with them.
QUESTIONS? EMAIL me →